C have been dealt a fresh blow after losing the rights t

 

ITV

 

 

By David Coverdale For The Daily Mail

 

The BBC have been dealt a fresh blow after losing the rights to show the Super Bowl to rivals ITV.

The Beeb had been the NFL’s free-to-air home in the UK for the last seven years, with a peak audience of 1.3million tuning in to watch LA Rams win the Super Bowl in February.

However, ITV will now screen find American football’s season-ending showpiece after striking a three-year deal.

Laura Woods has been hired to host their coverage, which will include hour-long weekly highlights shows on a Friday and three live matches – the Super Bowl and two of the season’s three London Games.

She will be joined on ITV by pundits Ja house son Bell and Osi Umenyiora, who previously worked on the BBC’s NFL Show. Their launch programme will be on September 9.

‘I’ve been a fan of the NFL for many years, so, with the new season just weeks away, I’m thrilled to be part o business f the team that will bring ITV viewers its best action and biggest stories each week,’ said Woods.

The BBC have lost the rights to air the NFL Super Bowl – ending a seven-year-run

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